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The century we live in has seen some of the most astonishing and sensational changes when it comes to technology. For a layman, these advancements may seem extremely challenging to grasp. This doesn’t come as a wonder because with all the inventions in the field of technology, it has become quiet complicated. However, the aim behind all this is to swiftly enhance the user experience and make their everyday lives better. The talk of the town lately has been the amazing Li-Fi technology. Although a lot of people still aren’t aware of it, there has been a rising curiosity to find out about its application and benefits to an ordinary user. Whether it will grow out to be as popular as the Wi-Fi is still a matter of speculation. However, it is certainly a mighty step in the right direction and would have a great influence if it runs successfully. To move a step forward in technology, let’s find out more about the Li-Fi technology.What is it?For many, this is still a huge question. The most common explanation you’ll come across is that this advanced technology is claimed to be many times faster than the Wi-Fi. Simply put, the Li-Fi technology is the wireless optical networking technology. What makes it super special is that for the data transmission, it uses the light-emitting bodies, commonly known as the LEDs. Li-Fi will make use of the LEDs quiet similar to what it’s like at your homes and offices. For optical data transmission, a chip will be used to make it function properly. The data through this technology is transmitted through the LED bulbs and the photoreceptors receive it.What is the Need of Li-Fi?Many of us are sufficiently satisfied with the Wi-Fi that connects us to the world and are anxious to find out why we need Li-Fi. It has been open to criticism since quiet sometime specially because of the convincing argument that in order to transmit data, light can be limited in comparison to the radio waves. However, the usefulness of this technology should not be restricted to this drawback as there are many reasons of investing in this form of technology.The most important aspect to consider here is the opportunity to access a much faster internet. It transmits signals multiple times quicker than your ordinary broadband connections. This means that during the peak times, you won’t have to face the misery of gaps or interruptions with the connection. The speed can dramatically change the ways we access internet and can totally revolutionize our lives. Another amazing benefit of using this technology is that it is cost effective. Light is the source and it is something we’ve been using for all of our lifetime. It is also an energy efficient way of using our technology. This is because the LED bulbs have won their reputation globally for being energy efficient. On the bright side of life, your broadband bills are going to vanish as well!

SEO consultation for large brand websites challenges the SEO consultants with unique situations. Dealing with the different levels of executives and managers is one of these unique problems.In reality the actual SEO techniques used for small sites and large sites do not necessarily change. However, the problems which SEO consultants have to overcome can be far apart. One factor is of course the size of the web site. Small sites may contain a few hundred pages whereas large corporate sites contain thousands of pages that continue to grow with time. The other major factor is the number of people who are involved in managing and maintaining these large websites. In a small website, it is usually the business owner who will take all the decisions, but with a large website ten persons or more could be involved in the process.The following tips will help SEO consultants survive the experience of providing SEO consulting to big brand companies:1 – The vital element in providing SEO consulting to these big sites is to start an educative training program to inform all involved levels and departments of the importance of applying sound search engine optimization techniques as well as how, when and where to apply these techniques.2 – The top administrative levels are more important to convince of the essential need for effective SEO practices. They are the decision makers and the survival of the whole SEO project depends on them.3 – The staff of different departments must be involved in the process, from the web development team to the marketing team, sales representatives and even financial officers and controllers who determine budgets. SEO is a team effort so anyone who is involved with the web site development, from designers up to the CEO must be included.4 – All levels need education and training to have a common language and realistic expectations. Based on his or her initial evaluation of the company’s website, an SEO consultant should prepare a comprehensive educational and training seminar or workshop for the staff.5 – An SEO consultant must try to arrange a weekly or monthly seminar to all staff and executives involved in the SEO project to explain to them the process and set realistic expectations to avoid failure.6 – SEO consultants must avoid any personality conflicts or issues at all costs; they may cause failure of the whole project. Many SEO companies charge more for the difficulty to work with administrators.7 – As an SEO consultant you must be able to teach and train the executives and staff. In the mean time, an SEO consultant must be capable and ready to learn and acquire new expertise from each member in the team mainly through different questions and challenges that will arise during the long process of SEO.An SEO consultant, executives and other staff members must be able to work together as a productive team, share experience and learn from each other.8 – Be realistic. Every body must know that SEO is a team work and it takes a lot of time and hard work to show results.9 – Be motivational and keep the enthusiasm of all the team high.10 – Evaluate and update knowledge and the information of the executives. A lot of their information is obtained from forums and blogs which are at most times outdated and wrong.11 – Make it clear to all the SEO team that for each hour of SEO consultant’s work, there is 6 – 8 hours needed by the company staff to implement and do the recommended changes.12 – SEO Consultants must be able to explain and justify every recommendation or change they ask for.13- Select areas where SEO will be successful or easy to show quick results first.14 – Explain to the SEO team that all recommendations must be followed, not only part of them. To get to the first page is like competing in the Olympics: every effort must be done to get the gold medal. It is very competitive out there.15 – Company executives usually ask for a Traffic estimate, so you must have a goal.To estimate the expected increase in the search engine traffic, you need to find out the monthly search volume for all the long tail keyword phrases that you are optimizing for. Usually you will get 10% of these searches if you managed to get your long tail keyword phrases to the first page of Google.In reality, SEO is not about ranking, it is about traffic. Every body must start to understand this important fact.16 – Prepare a set of tools to allow you to monitor and track different sources of traffic and every possible change in your progress.17 – Define your base line before you start, so you can evaluate your progress and measure of success. Decide where you are in ranking and traffic and what your goals are.18 – Every executive is eager to see results and success. Explain to everybody that it takes as long as it takes; it is not like PPC. We have no control on Google spiders. Traffic will reach its goal, but how long it will take is not an easy question to answer. Many factors can cause delays. Google changes its algorithm more than 400 times a year. Search engines take time to consider these links, some times up to several months and the competition is optimizing and affecting our results every day.A stable search engine ranking for a competitive keyword can take anywhere from 4-12 months, but you have to remain focused on the ranking objective over time19 -Weekly or monthly prepare reports to show continuous improvement once the SEO strategy is in place.20 – Carefully analyze and interpret the results from different tools, and publish to executives these regular reports about the progress in ranking, traffic and link popularity.By following these recommendations, SEO consultants can ensure a smooth productive relationship with different levels of executives of big brand companies and all other staff members involved in the long exhaustive process of search engine optimization.

Of the concerns people have when the topic of world travel rears its exciting head, few feel as serious as the concern of getting sick or hurt in a foreign country without any form of health insurance to take care of the problem. Compared with the fear of running into serious health problems abroad, the concern of not knowing where to travel, or the worry about getting scammed, or insecurities surrounding your ability to make the money necessary to travel all seem trivial. None of those fears can kill you- getting sick or hurt abroad without any form of health insurance can.Most forms of health insurance are nationally based, they are domestic, which means the insurance you use at home isn’t going to do much of anything for you abroad. Thankfully, getting health insurance while you’re travelling, or getting insurance that will cover you as you travel, is a lot easier than you think and it doesn’t need to cost an arm and a leg.An Important QuestionBefore we get into the nitty gritty of how to acquire health insurance that will keep you secure and feeling good during your travels you need to ask yourself a single important question- do you plan on travelling to one country or multiple destinations?The answer to this question will determine what sort of insurance you will need. If you’re travelling all over the place than you need a more comprehensive, far-reaching insurance. If you’re travelling to a single city or country and setting down roots for a few weeks or a couple months then you only need to get health insurance valid within that country.Even though you should avoid overly-detailed travel planning to figure out the answer to this question before you leave home, it is a good idea to plan your health insurance needs.Single-Country Insurance StrategiesAs far as insurance goes, if you’re travelling to a single city or country you have it easy– though it’s important you act fast for peace of mind and safety’s sake. You should purchase local insurance the first day you arrive.Doing this not only makes sure you’re protected no matter what happens, resolving to buy insurance your first day in a new country is also the best way to be sure you actually get it done. It’s easy to put off chores and busy work, the less sexy elements of travel, when you’re excited to be in a new country and itching to start exploring. Getting all the boring stuff out-of-the-way as soon as possible protects you against the dangers of procrastination- dangers that are potentially lethal when it comes to medical coverage.But how, exactly, can you find local insurance?Well, you have two options.

You can spend hours trying to research local medical coverage plans online, often browsing through poorly translated websites in an attempt to compare one plan with all the others. Or,

You can take the easy route and just ask an employee at your hostel or your hotel what local health insurance they have and what insurance they think you should sign up for. Then find out if their insurance coverage is available to visitors. Hospitality workers are there to help you out, and the more personally owned and operated your lodgings the better the chances of receiving some good advice from them.

Multi-Country Insurance StrategiesOwning local insurance in addition to global insurance is almost always a good idea. After all, it’s a safe bet local hospitals will accept your local insurance card but there’s no guarantee local hospitals will accept your international coverage. That being said, if you’re travelling to a large number of different locations, you don’t really have much of a choice. You need to get the most comprehensive global health insurance you can afford.When it comes to global health insurance you have a couple options at your disposal.1) First, you can take a look at your existing domestic health insurance and determine whether it provides any sort of worldwide coverage at all. The bigger the insurance carrier the more likely it will provide something for you when you’re out crisscrossing the globe. If you don’t know where to look and you’re unsure about your current coverage you should get on the phone with a representative and start asking questions.If your current coverage won’t help you overseas you need to ask whether there’s any plan provided by your carrier that will help you out as you travel. If there’s an upgrade to your insurance available and if the upgrade will cover you abroad you’d be wise to pay a little extra to make sure you’re secure. Acquiring traveler’s insurance isn’t really difficult but ultimately it’s a lot easier to stick with the carrier you already have than to unnecessarily jump ship.2) If your current carrier does not provide travel coverage while you’re travelling and if they do not offer any sort of upgrade, add-on or package that will cover you abroad, then you need to locate a new carrier.You can either switch over to a large carrier who provides a wide range of insurance options, or you can just sign on with a carrier who specializes in traveller’s insurance.3) Travel Health Insurance is a LOT more common and a LOT cheaper than you’d think. Don’t be surprised if you find travel health insurance that is considerably less expensive than what you’re paying for your existing domestic coverage. Not only that, but travel health insurance tends to be extremely flexible. You can purchase insurance for a single trip, you can purchase insurance for trips of varying lengths (such as 30, 60 or 90 days) and you can purchase insurance for those times you’re going to travel indefinitely.So how cheap can travel health insurance be? How does less than $1,000 dollars a year sound to you? Compared with the normal $300-$500/month you’d pay for your own health insurance, if it’s not covered by your employer’s travel insurance, this represents a really, really good deal.What Types of Travel Insurance Do You Need?When you start researching travel insurance you’ll soon realize there are many types of travel insurance out there, all covering a different corner of the traveller’s experience.

The average traveller simply needs to purchase the most comprehensive Travel Health Insurance they can find. But if you’re travelling to snowboard the alps or something else that may be considered risky, then Hazardous Sports Insurance might also be worthwhile.

Evacuation Insurance might make sense to help get out of countries if political or environmental situations turn ugly, but only if you are in a country where you could reasonably assume you could be evacuated by helicopter.

You can purchase Identity Theft Protection in case someone swipes your passport and credit cards.

You can purchase Cancellation Insurance to make sure you end up at your destination even if your airline starts messing with your reservations or some other unforeseen problem arises.
Whether you purchase these different forms of insurance or not depends a lot on where you’re going and what you plan on doing there.But after you settle the issue of travel insurance, what’s keeping you from finally taking that trip you’ve always dreamed of?

There are many reasons to be grateful for the advent of air travel. It has helped make the world a smaller place, with visits to family who’ve moved to the other side of the world now within the reach of most people, and holidays which would once have been the preserve of the super-wealthy open to those of more limited means.Whilst it may seem churlish, therefore, to complain about travelling conditions when jetting around the globe, there’s no doubting the fact that even a relatively short flight can be a fairly tedious and stressful ordeal, especially if you happen to be travelling with small children. That’s why in-flight entertainment is so important. It’s tempting to think of it as an added luxury or just an optional extra feature but the truth of the matter is that in-flight entertainment is vital when ensuring the well being of passengers.For nervous passengers, the entertainment on offer can provide a welcome distraction, making the journey more tolerable for them and for the flight attendants they might otherwise be seeking reassurance from. Small children will often be bored and fractious on a flight and their resulting behaviour can prove distressing for the child’s parents and everybody else on the plane. In-flight entertainment is the ideal solution to this problem, keeping them distracted and amused with cartoons and kids shows, which in turn means that everyone else on the plane is free to enjoy their journey.The key to successful in-flight entertainment lies in providing a broad range of tailored content for passengers to choose from. In the early days of jet travel the choice was limited, usually amounting to little more than one in-flight movie, but now the choice of content has broadened considerably. The selection of films on offer to passengers comes in a range that’s up to date, broad and diverse, covering all genres from comedy and drama to the latest thrillers and art-house indie fare.In-flight entertainment doesn’t just consist of films however; passengers are also often treated to a broad range of TV programmes to choose from – so whether your taste is for hard hitting documentaries or top rated comedy programmes, you’re certain to find something you want to watch, whilst children will be delighted, and parents relieved, to find that many of their favourites from home are available on-board. No matter what your age or field of interest, there’s bound to be some form of entertainment which hits the spot. Teenagers will often find their appetite for the latest music videos catered for, whilst those who want more sedate offerings can choose an audio option, listening to music from every genre as well as comedy, news, business and religious shows.At the cutting edge of portable in-flight entertainment, blazing a trail for a new generation of handheld interactivity, is the Sony PSP, which is now available on more and more flights. This very popular handheld entertainment system allows passengers to individually tailor their entertainment experience with the latest PSP games and a great selection of movies and TV shows.

Business owners sometimes don’t get the breaks that they deserve working usually more hours compare to the people who don’t have a business of their own. I know what it feels like because I’ve been there before. The Internet makes it possible for businesses to interact with one another no matter where they are and grow local business online at the same time. Unfortunately many small businesses do not even consider the Internet as a venue that can help them grow either because they don’t know how to benefit from the Internet, they don’t have time to do it or they assume that online marketing will be too costly.What you need to know is that online marketing is huge and still growing way of promoting local businesses. Online marketing is a future of marketing for big and small businesses which want to get more customers because that’s where their customers are looking now for products and services – online.The first thing that local business needs to have in order to benefit from Internet is to have their own website. But you can’t stop there. You can have the best looking website in the world but if you won’t promote it nobody will see it. It will be buried under thousands of other website. To benefit from online exposure the business website has to be on 1st or 2nd page of Google. How to do it? Simple, you have to use free or paid method to promote your website.- SEO (search engine optimization) of your website is one of the most important ways of making your site visible to the customers. This will require hiring a company who can optimize your website and make is search engine friendly.- Google Places – this should be the next important step for the local businesses: to claim their local listings with Google. Local listings shows at the top of the 1st page and this is what customer will see first when they are looking for particular service or product.- Social media sites such as Facebook, LinkedIn and Twitter are popular among many people whether they’re looking for a job or people to hire. These sites made it possible to spread the word for free which save many businesses some money. It doesn’t really matter whether you own a small or big business. But, places like LinkedIn and Facebook also let you have the option to pay to advertise which is shown on the very right side of the screen. The more people see it, the better.- Article marketing is another way to promote local business online – writing and submitting informative articles about local business to article directories and blogs for better Internet exposure.- PPC (Pay per Click) is paid method of advertising and require knowledgeable marketer to do this job right.But there are many other ways to grow local business online such as blog posting, rent-a-site method, link building, video marketing and more. The online marketing is not that expensive as some people think. Local businesses can do some of the promotions by themselves or hire a company who specialize in local business advertising.

Guaranteed personal loan approval means that you can get your loan approved quickly and without having to wait for days – meaning you can use the money where you want fast. This is important these days because the cost of living is high and sometimes you can find yourself in a situation where you need money urgently.Today, there are many companies that have minimal paperwork requirement before approval. If you want to have guaranteed personal loan approval you must be able to fulfill all or some of the following conditions:1. Have a good credit history. If you are not sure about your credit score, before you apply for a loan, get a credit report which will show your status.
2. If you do not have a good credit record, do some credit repair. There are various guides on the internet that can show you how to do this.
3. Have some property or assets that you can provide as security, especially if you want a large personal loan and particularly if your credit history is not perfect.
4. Be able to provide all the paper work which the bank or lender may ask from you. This is normally proof of employment.If you are able to fulfill the conditions listed above, you are likely to get your loan application approved easily and quickly. However, with payday loans, the loan amounts are small and the approval is almost guaranteed.So, what are the various benefits that you can enjoy from getting a personal loan?Personal loans provide additional funds, which can be used to fulfill all our financial needs and requirements. These loans can be borrowed from the banks and lending institutions which charge a certain amount of interest on the borrowed sum.Many people use cash loans to pay their outstanding debts or use it for the purpose of education or even for paying their medical bills.These loans can be used for meeting any of your financial expenses, which includes planning for your vacation trip, manage your wedding expenses, buying your dream car, paying credit card bills or even using it for the purpose of home renovation.Personal loans can prove to be immensely useful if you are planning to start your own business and they can give the much-needed financial security in the initial stages of setting up a business.People who have a bad credit score can also enjoy the benefits of personal loan except that they may have to pay a higher rate of interest and may need to provide a security to the banks or lending institutions while obtaining loans.If you have too many bills to pay every month, then personal loans can be used to reduce your burden by consolidating these numerous bills together for making the payment process easier.What are the different kinds of loans available?There are mainly two types of cash loans which can be granted to individuals for their personal use. These are secured personal loans and unsecured personal loans. Secured loans provide an easy option to the borrowers with lower rates of interest and give them access to a greater amount of loan. However, a secured loan requires the individuals to pledge any of their movable or immovable asset as collateral with the bank or lending institutions. This provides them a greater sense of security for providing loans to individuals and helps in gaining confidence in the borrower’s repaying abilities. People who have bad credit scores and outstanding debts can also borrow money by providing collateral to the banks in this manner.Unsecured personal loans places a greater amount of risk on the lender as the loan amount is not secured against any collateral. Hence, banks and other lending institutions usually charge a higher rate of interest on such loans. They also check the creditworthiness of the individuals before providing them with the loan. Due to the increased risks in instances where the loan is not secured, the loan amount which is given is generally smaller as compared to secured loans. These kind of loans are suitable for people who require limited amount of cash and who do not own a house or any assets which can be pledged as a security.With the changing times, it has become easy to get personal loans as there are plenty of personal loan companies, most of which have guaranteed personal loan approval.

Having a difficult time getting an auto loan from the dealer? Are the banks turning you away in a hurry as well? Let’s face it, if your credit is less than perfect, you may feel like you are running out of options for getting an auto loan financed.Most lenders will make you feel like you can’t get an auto loan because they aren’t willing to take on the risk of lending to sub prime auto loan applicants. Although being placed in the “sub prime” category does limit your options, it doesn’t mean that you are completely out of luck.There are plenty of options for the bad credit auto loan borrower. Many online auto loan lenders give buyers with bad credit a chance at owning a nice new or used car.First, you need to understand what goes into getting a bad credit auto loan and why many lenders are willing to take a chance with bad credit borrowers.Understanding Your Credit ScoreA bad credit auto loan borrower is typically someone with anything less than a 620, and in some cases a 650 FICO score. This could have been from past bills that went unpaid, late payments, and many other factors.Typically credit mistakes occur when a person doesn’t understand the importance of their credit score for their future and they make bad decisions. It could also be due to financial hardship, and being unable to pay bills on time.Make sure you run a credit report, preferably with all 3 major credit bureaus. Many times mistakes have been made on your report, and items that should have been removed are still counting against you.Knowing what your credit score is before applying for an auto loan can lead you in the right direction as to where you should look for financing.If you have a high-risk credit score, don’t bother trying to get financed through the dealer or the bank. It will only discourage you more. Instead take a look online for companies that specialize in this type of loan.Remember That Your Credit Can Improve Over TimeThere are ways to get mistakes removed from your report, and writing the credit bureaus is one way to take care of these issues.Since you are probably in a bad credit situation if you are reading this, know that it is something that can be fixed over time through research and action.You can also pay for an experienced credit professional to assist you in writing the bureaus and getting negative marks removed. Although this service usually costs hundreds, it could save you thousands in the future.Check online resources and ask friends and family who may have been in a similar situation. You would be surprised at how many people have dealt with similar credit issues in the past.Once go through the process and fix your credit issues over time, you will not have to worry about getting a bad credit auto loan approved.After your credit has improved, you will be able to walk into a car dealership or bank with confidence, knowing that they are going to finance your auto loan based on your new and improved credit score.Find Bad Credit Auto Loan CompaniesThere are many online auto loan companies specializing in bad credit auto loan lending. Typically there is going to be a difference in auto loan interest rates depending on your credit score.The interest rates are typically much higher for a bad credit auto loan candidate than they are for your average good credit borrower.Most bad credit auto buyers start the process knowing that their credit score is a minor roadblock in getting a car loan. It’s best to make sure you are comfortable with the rate you are quoted, and that you are not getting pushed into a loan with poor terms. This is why it’s imperative that you read over the terms carefully when signing papers.Get Your Auto Loan FundedNow that you understand the process of getting an auto loan with bad credit, you should be much more confident. You have options to explore, and many companies out there who will lend you money regardless or your credit history.After all, you deserve a new vehicle and a fresh start. Think about how easy it will be to get a car loan financed in the future. And for now, knowing how to get an auto loan with bad credit should give you plenty of confidence.

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.